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Research papers

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Andreas Charalambous, Olympics Toumazou
Company: MEMRB
June 15, 1987
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Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east